My main scientific objective is to increase the connection between science and society to solve sustainability problems of any kind and magnitude.

I am an expert on social influence, communication, and behavioral change. In addition, as a side project, I study the social impact of humor.  

I am co-founder of the IMPACTLAB, where we help science communicators to test the impact of their communications on the public's knowledge, attitudes, and behavior. I am also societal impact director of the Kurt Lewin Institute and fellow of the Open Science Programme.

For examples of ongoing impact projects, see www.madelijnstrick.com